About me
My name is Roberto, I’m a freelance Branding & Digital Designer based by the valley in New York. I currently work at Liquid. I create brand identities, digital experiences, and print materials that communicate clearly achieve marketing goals, and look fantastic. beauty and technical performance. Our design starts and ends best-in-class experience strategy that builds brands.
As an Art Director, I am responsible for leading the creative vision of projects by designing and developing visual concepts that align with the goals of the company or client. I work closely with creative teams, designers, and photographers to ensure all visual elements are cohesive with the brand identity, effectively communicating the intended message to the target audience. By guiding and organizing the creative process, I ensure consistency and high quality at every stage of the project, while considering strategic aspects to achieve a strong and impactful visual presence.
As a photographer specializing in products, food, and sports, I capture images that highlight the aesthetic and functional qualities of products, draw attention to the intricate details of food, and convey the energy and dynamics of sports scenes. I use lighting, angles, and composition techniques to produce high-quality images that enhance the value of the product and support marketing goals, whether in advertising or digital content.
As a leader in content and design within the marketing team, I develop and implement innovative marketing strategies that enhance brand presence and achieve company objectives. I oversee the creation of creative content and visual designs that engage the target audience and support marketing campaigns. My passion for marketing drives me to constantly seek new ideas and effective methods to improve team performance and achieve tangible results.
Experience
Sep 2020 / Present — Art Director — BENO
Sep 2017 / Aug 2020 — Art Director — SPINNERS Creative Agency
Dec 2016 / Sep 2017 — Senior Graphic UI/UX Designer , Photographer — New Building Contract
Aug 2014 / Nov 2016 — Senior Graphic UI/UX Designer — United Interactive Group
Services
- Art Direction
- Brand Identity
- UI/UX Design
- Graphic Design
- Print Design
- Logo Design
- Photography
- WordPress
- Packaging Design
- Brand Strategy
- Ad Campaign
- Social Media
Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe After Effect
- Adobe Lightroom
- Adobe Acrobat
- Adobe Firefly
- Figma
- WordPress
- Elementor page builder
- Cinema 4D
- Mac Os
- Microsoft windows